A comprehensive B2B platform that feels like a local store. Van Ommen was already working with Phantom's e-commerce platform to sell tools directly to mechanics. But something was missing. The system could barely be customized or, even more importantly, updated. It was time to invest in a new and improved e-commerce platform where customers could easily find products. That's why we focused on the user experience. And the result? A visually pleasing website for both distributors and any end customer. With a sales process as streamlined and engaging as any leading online store. Improved navigation, search engine, and consultation services have contributed to higher conversion rates and greater international growth. And the icing on the cake: a link to the database that allows distributors to collect commissions when they sell products through Van Ommen.
Business Need: A comprehensive B2B platform that feels like a local store. Van Ommen was already working with Phantom's e-commerce platform to sell tools directly to mechanics. But something was missing. The system could barely be customized or, even more importantly, updated. It was time to invest in a new and improved e-commerce platform where customers could easily find products. That's why we focused on the user experience. And the result? A visually pleasing website for both distributors and any end customer. With a sales process as streamlined and engaging as any leading online store. Improved navigation, search engine, and consultation services have contributed to higher conversion rates and greater international growth. And the icing on the cake: a link to the database that allows distributors to collect commissions when they sell products through Van Ommen.
Solution: With the new retail environment, van Ommen can deliver not only through distributors but also directly to the end customer. All this without losing the dealers' commitment through a commission agreement. This allows us to increase sales for both distributors and machining companies.
Results: Van Ommen was already working with Phantom's e-commerce platform to sell tools directly to mechanics. But something was missing. The system could barely be customized or, even more importantly, updated. It was time to invest in a new and improved e-commerce platform where customers could easily find products. That's why we focused on the user experience. And the result? A visually pleasing website for both distributors and any end customer. With a sales process as streamlined and engaging as any leading online store. Improved navigation, search engine, and query services have contributed to higher conversion rates and greater international growth. And the icing on the cake: a link to the database that allows distributors to collect commissions when they sell products through Van Ommen.