HelloFresh has the big challenge of putting a surprising and especially fresh meal on the table every day. When HelloFresh and WebFlight first got to know each other, HelloFresh was already active in nine different countries and were about to enter the stock exchange. In all countries, the ingredients, recipes, and menus were kept and compiled manually in Excel sheets. This resulted in many different qualities between countries, varying purchasing costs and sub-optimate diversity of the menu compositions. We were asked whether we could automate and standardize this process. WebFlight was able to distinguish itself by actually being able to translate the wishes of the business into a suitable digital solution. By putting the user at the center of the process, instead of the technology itself, the concept was directly supported by the business. Thanks to our extensive experience with Low-Code Development and Business Process Design, we were able to translate this into a functional design in the very short term. This has made HelloFresh convinced that WebFlight is capable of reducing the great diversity of excel sheets from all different countries to one smart application that works for everyone.
Business Need: HelloFresh has the big challenge of putting a surprising and especially fresh meal on the table every day. When HelloFresh and WebFlight first got to know each other, HelloFresh was already active in nine different countries and were about to enter the stock exchange. In all countries, the ingredients, recipes, and menus were kept and compiled manually in Excel sheets. This resulted in many different qualities between countries, varying purchasing costs and sub-optimate diversity of the menu compositions. We were asked whether we could automate and standardize this process. WebFlight was able to distinguish itself by actually being able to translate the wishes of the business into a suitable digital solution. By putting the user at the center of the process, instead of the technology itself, the concept was directly supported by the business. Thanks to our extensive experience with Low-Code Development and Business Process Design, we were able to translate this into a functional design in the very short term. This has made HelloFresh convinced that WebFlight is capable of reducing the great diversity of excel sheets from all different countries to one smart application that works for everyone.
Solution: We started with an extensive concept design process in which we have translated the business wishes into a complete interface for an application that can be used for purchasing. A concept design is a tool that everyone understands, so that business & IT in particular also understand each other better. From the concept design onwards, we have established in collaboration with HelloFresh that Mendix is the most suitable technology to experience this application.
Results: Within 10 weeks we have launched an MVP of the application. We have since implemented several iterations based on our Agile working method. Currently, the application has been rolled out in 7 different countries by a team of in-house developers and our colleagues from WebFLight. As a result, there is a lot of ownership within HelloFresh, which to date has contributed enormously to the success of the application. Throughout the world, the use of the application has increased the diversity of the menus, reduced purchasing costs and improved predictability. Perhaps even more important is that now fewer mistakes are made, which in the first place enables HelloFresh to continue to grow without having to hire more people.