The best fun is anticipatory fun. That's why we put scratch cards in the Huishoudbeurs app. This way visitors could win prizes, which they were then able to pick up at the fair. The feeling of getting gifts at the Huishoudbeurs couldn't be taken more literal. We’ve built the logic behind the scratch cards in Mendix. What stands out is the extensive algorithm that balances users, prices and current stocks during peak load. Thanks to extensive stress tests, we have successfully deployed Mendix in this high traffic environment.
Business Need: The best fun is anticipatory fun. That's why we put scratch cards in the Huishoudbeurs app. This way visitors could win prizes, which they were then able to pick up at the fair. The feeling of getting gifts at the Huishoudbeurs couldn't be taken more literal. We’ve built the logic behind the scratch cards in Mendix. What stands out is the extensive algorithm that balances users, prices and current stocks during peak load. Thanks to extensive stress tests, we have successfully deployed Mendix in this high traffic environment.
Solution: The app was downloaded 46.000 times in the month before the event started. Scratching took place nearly 140.000 times and around 44.000 prizes were collected at the fair. And all of this without spending a single Euro on a campaign! With a clear floor plan, visitors always knew exactly where they were and what their next destination should be. They could also put together their ideal Huishoudbeurs day in advance. Even more anticipatory fun. The Mendix-based backend is shared with all other apps that we are developing for the RAI. Direct integration with the RAI ensures that in addition to event-related data, real-time information can also be displayed. Somewhere on the event somewhat on the quiet side? A new scratch action in the app let it flood with people in no time at all. During this type of scratch actions, no less than 70% of the scratchers collected their prize immediately.
Results: The benefits of Mendix were noticeable throughout the entire project. A time to market of just three months, the flexibility to connect quickly with other systems and extensive scalability ensures a future-proof application. The next step is the year round concept, where you can scratch all year round. This way you always have the Huishoudbeurs in your pocket.