ICL Specialty Fertilizers managed product information for more than 2,000 products in a single Excel file, with hundreds of new products added over time. As the portfolio grew, maintaining accurate product specifications, regulatory information and marketing content became increasingly time-consuming, making it difficult to keep data consistent and up to date across the organization.
Business Need: ICL Specialty Fertilizers managed product information for more than 2,000 products in a single Excel file, with hundreds of new products added over time. As the portfolio grew, maintaining accurate product specifications, regulatory information and marketing content became increasingly time-consuming, making it difficult to keep data consistent and up to date across the organization.
Solution: CAPE developed the Product Catalog App, a Product Information Management (PIM) platform that centralizes all product data in a single source of truth. The solution enables teams to manage product specifications, ingredients, compliance information and marketing content from one location, while automatically distributing updates to the appropriate channels. Real-time data management streamlined workflows and direct access to detailed product information ensure that sales, marketing and R&D teams always work with accurate and up-to-date information.
Results: